Trumpism 2025: The Branded Soul and the Theology of the Algorithm

5 min readMay 4, 2025

Let’s drop the pretense.

Trumpism 2025 isn’t a political aberration or cultural backslide. It’s not a bug in the system. It is the system — stripped of its polite euphemisms and TED Talk veneers. It’s capitalism with the mask off, capitalism with the gospel of grievance in one hand and a monetized identity in the other.

Trump isn’t the corruption of democracy. He’s the CEO of its IPO. And guess what?

You’re the product.

I. The New God: Capital with a Crosshair

Neoliberalism used to whisper sweet nothings about meritocracy and opportunity. But now it screams its true creed: obey the market, or disappear. And Trump? He’s not challenging that — he’s canonizing it.

He doesn’t govern. He brands. He doesn’t lead. He sells. He consecrates your fears and repackages them as clickbait. Want salvation? Click here. Want identity? Buy this hat. Want purpose? Chant louder.

This is not policy. It’s theocracy by way of Shopify.

II. Democracy Wasn’t Killed — It Was Monetized

The death of civic life wasn’t a coup. It was a marketing campaign.

We didn’t trade truth for lies — we traded it for vibes. Trump offered us a carnival mirror, and we dove in headfirst like moths to a flame wrapped in a discount code. Now we live in a system where facts don’t matter, only feels per second.

You don’t have beliefs anymore. You have brand alignments.

And guess what? You volunteered for it. You even made it a profile picture.

III. Welcome to the Post-Human Dumpster Fire

Trumpism doesn’t replace the self. It deletes it.

You used to be a person. Now you’re a metric. A reaction. A user in the system, optimized for consumption and dead inside by design. Individuality is now a data point. Agency is an outdated operating system.

Trump doesn’t care about you. He’s the login screen for a machine that feeds on your rage and sells you ads between screams.

You’re not failing the system. You’re fulfilling it.

IV. Time Has Been Cancelled

There’s no before. No after. Just now, now, and now again.

Trumpism didn’t just colonize your feed — it annihilated time. You live in the infinite scroll, the sacred loop of outrage and distraction. Thought has been replaced by reaction. Reflection by refresh.

And don’t think you’ll rest.

Even your sleep app is selling your biometric guilt to the cloud while you dream about content. Stillness is treason.

V. The Devil Doesn’t Tempt Anymore — She Curates

Forget horns and pitchforks. The Devil now works in UX.

She doesn’t lie. She customizes. She gives you the version of yourself you’ll most willingly sell — influencer, patriot, victim, warrior, entrepreneur. Trumpism is her platform. The Devil doesn’t need to tempt you. You opted in and clicked “I Agree.”

Your soul? You gave it away six filters ago.

VI. The Apocalypse Is Already Behind Us

The world didn’t end in fire. It ended in engagement metrics.

Trumpism didn’t destroy anything. It just turned the lights on. It revealed that freedom was always a subscription plan, virtue a branding strategy, and democracy a beta test for better ad targeting.

We’re not in crisis. We’re in customer retention mode. And you? You’re just another ghost in the system, shouting into the algorithm, praying your screams trend.

VII. Exit the Marketplace. Burn the Script.

Here’s your altar call:

“You can’t sell your soul. It doesn’t belong to you.”

That’s not comfort. That’s a middle finger to the machine.

Because you’ve been packaging your identity for so long, you forgot you weren’t a product. You were never a thread. Never a story. Never a content block.

You are the thing that doesn’t compute. The silence in the scroll. The break in the brand loop.

And that’s why they fear you.

Because you can’t be priced.

Because you can choose to disappear from their metrics.

Because you can stop performing.

Final Words: This Is Not a Crisis. It’s a Spell.

Trumpism isn’t the problem.

It’s the spell that reveals what we became:

Buyers instead of believers.
Brands instead of beings.
Noise instead of voices.

So the question isn’t “how do we fix this?”

The question is: are you ready to be unmarketable again?

Because when the feed dies, when the page fails to load, when the brand forgets your name — you’ll still be there.

Not as a user.

But as the one who remembered what it meant to be human.

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