The Propaganda War in the Israel-Hamas Conflict

Christian Baghai
3 min readOct 16, 2023

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The ongoing conflict between Israel and Hamas is far from being fought only on physical battlefields. The recent escalation, triggered by Hamas’s surprise attack on Israel on the Jewish holiday of Sukkot in October 2023, is a glaring testament to this evolving dimension of warfare. With fake videos, disinformation, and psychological tactics deployed by both parties, the situation transcends traditional military confrontations. It’s now a battle for the “hearts and minds” of international observers and the constituents each side represents.

The Era of Deception

The information age has democratized access to platforms where narratives are shaped, but with that comes an inherent risk — misinformation. It’s disconcerting that fake videos and images have been circulated by both sides to alter the conflict’s narrative. Such actions don’t just affect the warring factions but also taint public opinion, fuel skepticism, and make the task of independent verification a Herculean challenge for journalists and fact-checkers.

For instance, Israel and Hamas have both been accused of utilizing doctored images and videos. A video showing rockets being fired from Gaza that turned out to be from Syria, and an image of an Israeli soldier pointing a gun at a Palestinian child from a movie set, are stark examples of how digital manipulation aims to deceive and influence public sentiment. It’s a calculated move aimed at eliciting an emotional response, which unfortunately can be far more potent than facts in shaping public opinion.

Mind Games and Psychological Tactics

Psychological warfare plays a significant role in this modern battle landscape. By launching its attack on the Jewish holiday of Sukkot, Hamas aimed to capitalize on the element of surprise, to shock and spread terror among Israelis. In a similar vein, Israel’s strategy of dropping leaflets over Gaza warning of impending airstrikes is a double-edged sword — simultaneously a protective measure for civilians and a tactic designed to create panic and confusion.

The Ethical Quagmire of Technological Advances

What’s more alarming is that this conflict marks the first-ever “AI war,” with both sides utilizing artificial intelligence to optimize their military capabilities. While technological advancements can arguably make warfare more “efficient,” they pose severe ethical questions. We’re entering murky waters, where the lines between human accountability and machine-led decisions are becoming increasingly blurred.

The Human Cost and International Obligation

It’s vital to remember that behind this web of propaganda and technological wizardry, the human cost is tragically real and significant. The conflict has led to a humanitarian crisis, particularly in Gaza, with a dire shortage of essential supplies, and hundreds of thousands of people displaced. In the West Bank too, we see a surge in protests and clashes, highlighting the far-reaching impact of the conflict on Palestinian territories.

The lack of a united stance from the international community only aggravates the situation. While emergency UN Security Council meetings have been held, a joint statement or resolution remains elusive. The role of the United States, Israel’s primary ally, has been called into question, as some critics accuse it of enabling Israel’s aggression rather than facilitating an impartial resolution.

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Christian Baghai
Christian Baghai

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