Russia’s Victory Day Propaganda: A Closer Look at the Events in Estonia and Beyond

Christian Baghai
3 min readMay 12, 2024

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Hey there! Let’s dive into the thick of things with Russia’s recent Victory Day celebrations — a date marked by pomp, pride, and, let’s be honest, a hefty dose of propaganda. On May 9, 2024, amidst the grand military parades on Moscow’s Red Square, where the rumble of tanks and missile systems was slightly less thunderous than in years past, President Vladimir Putin took center stage. He delivered a fiery speech, reiterating Russia’s readiness to confront what he perceives as aggressive Western policies. This year, the military showcase was scaled down, which speaks volumes about the current state of Russia’s military engagement in Ukraine, which has been anything but a parade ground.

In his speech, Putin did not hold back. He criticized the West harshly, weaving historical narratives with current geopolitical tensions. He lauded the role of Russia in defeating Nazism while drawing direct lines to the ongoing conflict in Ukraine, which he frames as a continuation of the struggle against Western domination and, ironically, Nazism. This rhetoric isn’t just for domestic consumption; it’s broadcast across borders with intentions clear as day — swaying public opinion and stoking the fires of nationalism.

Estonia, right on the doorstep of Russia, has found itself a particular target of this propagandistic blitz. Recently, Estonia has voiced concerns about Russia’s aggressive posturing being a prelude to a more significant military confrontation with the West. It’s a chilling echo of the Cold War era, where information was as much a weapon as artillery.

But the Kremlin’s narrative isn’t just aimed at rallying its citizens and allies; it’s also a message to the youth. Russia uses its historical narrative of the Great Patriotic War to foster a sense of national pride and unity, and yes, to justify its current actions in Ukraine. From Victory Day parades to educational programs, Russia meticulously crafts a version of history where it stands as both the hero of the past and the beleaguered fortress of the present.

On a more subtle level, Russia’s tactics include reaching into the social fabric of its youth. Initiatives like the Volunteers of Victory encourage young Russians to engage with World War II history, but through a very specific lens that glorifies Soviet military achievements and, by extension, justifies current conflicts. This year, even children were roped into this narrative, with the state orchestrating roles for them in these commemorations, thus embedding a militaristic loyalty from a young age.

So, as tanks rolled down Moscow and propaganda videos flickered on screens in Estonia, the message was clear: Russia is not just celebrating a historical victory; it’s preparing its populace — and its neighbors — for an ongoing battle in the courts of public opinion and real-world geopolitics. This blending of past glories with present conflicts serves Putin’s vision of Russia as a besieged fortress, one that is both revered and reviled, depending on which side of the border you find yourself on.

In essence, Victory Day has transcended mere memory; it has become a tool in Russia’s strategic arsenal, aimed at fortifying national identity and justifying its actions on the international stage. As we look at these developments, it’s crucial to read between the lines of the parades and the speeches to understand the deeper narrative Russia is scripting not just for its people, but for the world.

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Christian Baghai
Christian Baghai

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