Putin’s Pyrrhic Victory: A Closer Look into Digital Propaganda and Power Politics in Russia

Christian Baghai
4 min readJun 26, 2023

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Over the last decade, Vladimir Putin has emerged as an indomitable figure on the world stage, leading Russia through a period of significant change and, for many observers, scoring a series of apparent victories. However, recent events suggest that this perception may not entirely reflect reality. Despite what many have proclaimed, Putin has not revealed himself as a strategic genius, nor has he remained infallible.

In fact, as these new revelations come to light, the Russian leader has begun to look more like an over-emotional criminal mastermind, responding to challenges and conflicts with a blend of disinformation, deception, and confusion. This mirrors a global trend in political communication, where digital technologies have transformed the methods and mechanisms of information control and dissemination.

In Stalin’s era, for instance, control of the narrative was feasible, given the few channels of communication. Today, however, the number of ways to communicate in the digital world has changed at an almost unrecognizable pace, making such control virtually impossible. Instead, the most successful tactics involve spreading confusion across various digital communication methods. By bombarding the public with different narratives, the government can create a state of bewilderment where people are unsure of what to believe, leading them to defer to government control.

Consider the Russian people’s response to the recent conflict. Much of the discourse has been focused on the leaders — what they’ve said, the videos they’ve posted, their fiery addresses. But what about the Russian public? They’ve been notably absent from the debate, a fact that can be attributed to fear and a sense of powerlessness.

This does not mean they are completely passive. In 2011, tens of thousands of Muscovites and people in Saint Petersburg protested against vote rigging which allowed Putin to win. Unfortunately, penalties for such demonstrations have been severely increased, which has resulted in an atmosphere of fear and public withdrawal from high politics.

Yet, this latest conflict has brought to the surface disputes that are usually kept hidden. In many ways, this has distanced ordinary Russians from their political leaders. The people have seen Putin supposedly emerge as the victor, but they have also witnessed his strategic failures and his emotional responses to challenges, which have damaged his image of infallibility.

Perhaps the most curious aspect of Putin’s current predicament is his reference to the 1917 Revolution in his recent speeches. The implications of such a reference are two-fold. First, it suggests a misunderstanding of history. The failures of the Russian army to contain the German advance in 1917 were not the result of Lenin’s actions, but of the total breakdown of Tsarist rule under the incompetent leadership of Nicholas II.

Second, referring to an event that occurred more than a hundred years ago at a time of utmost political uncertainty reveals a leader obsessed with history and historic wrongs. Putin seems more fixated on correcting past mistakes than on leading Russia into the future, a potentially negative approach to governance.

So, the question remains: Will Putin emerge stronger from these recent events? Despite successfully facing down his opponents, there’s a chink in his armor. His actions are likely to result in a crackdown similar to that implemented by President Erdogan in Turkey after the failed 2016 coup. This will likely lead to the jailing of real or potential opponents, thus solidifying Putin’s power in the short term.

However, the long-term implications may not be as favorable for the Russian leader. The wealthy factions that have profited under Putin’s rule are starting to lose faith in him. The spoils they were promised following the annexation of Ukraine have not materialized, which could have political repercussions in the upcoming presidential election next year.

Yet, after years of Putin’s dominance, the question of who could replace him remains uncertain. The power politics in Russia have been characterized by a concentration of power, making the identification of potential successors a difficult task. This uncertainty is likely to cause further instability in the Russian political landscape.

In conclusion, Putin’s supposed victory could, in fact, be his downfall. His strategy of spreading confusion and maintaining control through fear and deception has undermined his image and may not guarantee his political survival in the long run. As the digital world continues to evolve and empower citizens with information, the Russian people may demand a leader who can guide them into the future rather than dwell on the past.

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Christian Baghai
Christian Baghai

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