Behind the Facade: Unraveling Putin’s Waning War Narrative in Russia

Christian Baghai
2 min readDec 15, 2023

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In the context of the ongoing war in Ukraine, there are growing indications that President Vladimir Putin’s narrative to the Russian public is increasingly strained, particularly regarding the feasibility and sustainability of the conflict. This narrative, heavily reliant on state-controlled media and propaganda, is showing signs of faltering as the Russian populace becomes weary of the war.

Kremlin propagandists have been pushing the notion that Western countries are tired of the Ukraine conflict and are seeking a deal with Moscow. This narrative seems to be an attempt to mask the growing fatigue and dissatisfaction among Russians themselves with the prolonged conflict. There’s a notable decline in public attention and interest in the state media’s war coverage, as evidenced by the lack of traction on social media and other channels. This declining interest is symptomatic of a broader psychological fatigue among the Russian populace regarding the war topic.

Compounding the issue is President Putin’s recent decree to increase Russia’s troop numbers by 15 percent, adding approximately 170,000 personnel. This move aims to replenish the forces, which have suffered significant casualties, though the official numbers remain undisclosed and are a taboo topic in Russia. The increase in troop numbers is not without its domestic challenges, as evidenced by the backlash from the families of those mobilized, who have started expressing their frustration with the prolonged deployment of their loved ones.

The war’s impact extends beyond the military sphere. Russia faces a workforce shortage, as many workers have been sent to the frontlines or redirected to support the military-industrial complex. This shortage is acute enough that the government is exploring various measures to address it, including simplifying repatriation processes for Russians living abroad and considering importing workers from other countries.

Amidst these challenges, some Kremlin spokespersons and state media figures are resorting to increasingly far-fetched narratives and predictions, such as suggesting that desperate Americans might migrate to Russia for employment opportunities. This grasping at straws indicates a certain level of desperation in maintaining a positive spin on the situation.

In summary, while the Russian government under Putin continues to project an image of unwavering commitment to the war in Ukraine, domestic realities paint a different picture. There’s a growing sense of war weariness among the Russian public, challenges in sustaining military and economic efforts, and a marked shift in the effectiveness of state propaganda.

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Christian Baghai
Christian Baghai

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