Apple’s Game Changer: Introducing Ferret, the Multimodal AI Revolutionizing Visual Content Comprehension

Christian Baghai
2 min readJan 11, 2024

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In the dynamic world of AI at the end of 2023, Apple’s release of the AI model Ferret is indeed a landmark event. Ferret, developed collaboratively by Apple and Cornell University, is a multimodal Large Language Model (LLM) that Apple has made open source. This represents a significant shift from Apple’s usually secretive approach, signaling a new openness and a willingness to engage in collaboration within the AI community.

Ferret stands out due to its advanced capabilities in analyzing and understanding small image regions with remarkable accuracy. It operates on the power of 8 Nvidia A100 GPUs and has been trained on the GRIT dataset, making it highly effective in referring and grounding tasks. This marks Apple’s expertise in generative AI and multimodal capabilities. What sets Ferret apart is its ability to integrate specific visual cues into its textual comprehension and responses. This capability heralds new possibilities in contextual understanding of visual content, redefining standards in AI applications.

The integration of Ferret into Apple products could revolutionize user experiences. It has the potential to significantly enhance image-based interactions with Siri, offer advanced visual search capabilities, augment user assistance for accessibility, and provide a richer understanding of media. However, scaling this technology remains a challenge for Apple, particularly when compared to larger models like GPT-4, due to infrastructural constraints.

Currently in its development phase, Ferret’s integration into Apple’s ecosystem is highly anticipated. Its applications could transform user interaction with technology in various areas, such as enhancing Siri’s query responses, improving photo recognition and sorting, and providing assistance to visually impaired individuals. Apple appears to be focusing on leveraging smaller, more efficient models like Ferret, suggesting a strategic pivot in their AI development approach towards prioritizing functional innovation over the sheer size of the model.

In conclusion, the introduction of Ferret by Apple is a significant step in AI, particularly in the realm of multimodal interactions. It demonstrates Apple’s ability to innovate and adapt in the rapidly evolving AI landscape, potentially reshaping our interactions with technology through a more nuanced understanding of visual content.

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Christian Baghai
Christian Baghai

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